Having a digital marketer handle social media for a small business is crucial in today’s digital landscape. Social media platforms like Facebook, Twitter, Instagram, and LinkedIn have become powerful marketing channels for businesses of all sizes. Social media marketing involves creating and sharing content on social media platforms to achieve marketing goals such as building brand awareness, driving traffic, and generating leads and sales. Digital marketers can help small businesses develop a comprehensive social media strategy, including content creation, audience targeting, advertising, and social media management. By using social media to engage with potential customers, small businesses can build a loyal following, increase brand visibility and credibility, and drive more traffic to their website. Additionally, social media provides an opportunity for small businesses to monitor and respond to customer feedback, which can help improve customer satisfaction and retention. Overall, a well-executed social media strategy can be an effective and cost-efficient way for small businesses to achieve their marketing goals and reach new customers.